In preparation for our Summer 2025 sales conference, I tested out a use case for AI that I’d been thinking about for a while—a script generator—and it was waaaay more useful than I could have hoped. Three times a year, our team spends the better part of two weeks writing, re-writing, and practicing our sales conference presentation that we deliver to our distribution partners. Considering the time and number of people working on the presentations, it would be a boon for us if we could cut the commitment by even 10-20%. And, at this point, we have many-years-worth of scripts that we carefully archive every season for future use. For this experiment, I trained a custom GPT (on ChatGPT) on five-years worth of presentation scripts and their corresponding tip sheets (along with the most recent best practices from our distributors).

The instructions for the custom GPT. In order to train it, I uploaded 5-years of scripts alongside their corresponding tip sheets.

The reason that I matched each previous script with its corresponding tip sheet was to give our team the ability to simply upload the finished tip sheet and ask the GPT to “write a script based on this file.” Each script the AI would draft would be crafted around a simple formula: in paragraph one, introduce the book and explain why we think it will sell well (for example, it’s an exceptional book targeting a specific audience and written by a best-selling author), followed by a paragraph presenting specific data backing up our decision to publish, and then a final paragraph taking the pitch home. My goal, of course was not to eliminate the need for our editors to craft a strong sales pitch—but rather to give them a head start toward writing the final pitch.

For reference, here is the book page: https://www.simonandschuster.com/books/The-Growth-Mindset-Coach

ChatGPT's draft of the sales presentation script for Growth Mindset Coach, 2E did an excellent job of capturing the key selling points for this bestseller.

As you can see, uploading the tip sheet to the custom GPT and letting it run produced a pretty impressive early start to a book pitch. It nailed the best selling points for the book (namely, that the first edition sold over 200,000 copies) and managed to craft a strong summary of the book and introduction for the authors from the material that was already online. To me, this represents a great place to start and, although undoubtedly controversial to some, an excellent example of how to employ today’s AI as a helpful assistant to everyone on your team.

Try the GPT for yourself on Chatgpt